Remarketing
Remarketing, or retargeting, refers to engaging audiences who have already interacted with your brand, to encourage them to take a desired action that may interest them, such as conversion.[1] A common remarketing example is to retarget people that put items in their online shopping cart, but left without purchasing the items. An e-mail with a coupon or simple reminder can be sent to these individuals in hopes that they will proceed with the purchase.
How to setup remarketing[edit | edit source]
Refer to the relevant platform to create a remarketing campaign:
- Google Ads