Google Campaign Manager 360

From Adwiki

Campaign Manager 360, previously DoubleClick, is an ad management and measurement platform developed by Google.

Differences from Display & Video 360[edit | edit source]

Many are confused by the relationship between Campaign Manager 360 and Display & Video 360. The former is used to host your creatives and campaigns while the latter holds your insertion orders and line items.

Display & Video 360 is a demand-side-platform (DSP) that programmatically handles the buying of ads similar to Google Ads. Campaign Manager 360 is an ad server that hosts campaigns and report on their performance.

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