Color Psychology

Colors in marketing are used to distill certain feelings and emotions. Studies show that colors can affect our mood, feelings and behavior. Color is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions. Certain colors have been associated with physiological changes, including increased blood pressure, increased metabolism, and eyestrain.

The color red is associated with power and energy, and is often used by auto manufacturers.

Colors and their Associated Effects

Color	Psychological Effects
Red	Passion, excitement, love.
Pink	Soft, reserved, earthy.
Purple	Mysterious, noble, glamorous.
Blue	Trust, wisdom, hope, reason, peace.
Green	Nature, growth, freshness.
Yellow	Hope, joy, danger.
Orange	Warmth, kindness, joy.
White	Truth, indifference.
Black	Noble, mysterious, cold.